Ionia- Behavioral Insights
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About

SMALL OPPORTUNITIES ARE OFTEN THE BEGINNING OF GREAT ENTERPRISES
- DEMOSTHENES -


Ionia’s techniques get our clients past a lazy, dangerous, ideology of carrots and sticks, so we can strengthen businesses, solve a lot of problems, and change things with behaviorally informed approaches known to tackle the most significant of business challenges

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Matt Cybulsky is the founder and chief consultant of Ionia - Behavioral Insights LLC.  Matt’s fascinated by understanding and influencing human dynamics. As such, he's devoted his craft to assisting clients incorporate psychological value into new and innovative approaches unlocking deep consumer and employee value.  An interdisciplinarian, Matt arms organizational teams with immersive, user-centered behavioral science methods to address strategic and innovative delivery challenges.  With his deep experience across the healthcare continuum having led multiple innovation programs focused on the patient-consumer experience, he's been instrumental in successful business transformations adding capabilities uniquely rooted in human dynamics. 

As a behavioral economist, he offers expertise guiding unique positive behavioral influences for organizations focused on technology, innovation, government, or healthcare delivery. While blending psychology, decision economics, and social influence to understand human decision-making, he designs choices to impact decisions in the marketplace, specifically healthcare. Matt regularly attends and speaks at various conferences focused upon behavioral insights and healthcare.  

When he's not immersed in his craft, you can find him honing his culinary talents in the kitchen to share a meal like Hume, sowing seeds in his garden like Abdalonymus, or seeking adventure like Bourdain


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