Ionia- Behavioral Insights
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About

SMALL OPPORTUNITIES ARE OFTEN THE BEGINNING OF GREAT ENTERPRISES
- DEMOSTHENES -


Ionia’s techniques get our clients past a lazy, dangerous, ideology of carrots and sticks, so we can strengthen businesses, solve a lot of problems, and change things with behaviorally informed approaches known to tackle the most significant of business challenges

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Matt Cybulsky is chief project manager & consultant of Ionia - Behavioral Insights LLC.  Matt’s fascinated by understanding and influencing human dynamics and experiences. As such, he's devoted his craft to assisting organizations incorporate psychological value into innovative approaches unlocking deep consumer, employee, and business value.  An interdisciplinarian, Matt arms organizational teams with immersive, user-centered behavioral science methods to address strategic, innovative, and operational delivery challenges.  With his deep experience across the healthcare continuum having led multiple, innovative operational excellence programs, he's been instrumental in successful business transformations improving performance capabilities uniquely rooted in human dynamics. 

As a behavioral economist, he offers expertise guiding unique positive behavioral influences for organizations focused on technology, innovation, government, or healthcare delivery. While blending psychology, decision economics, and social influence to understand human decision-making, he designs choices to impact decisions & human action, specifically in healthcare. Additionally, his approach incorporates industry leading lean management strategies & standards for step-wise improvement. Matt regularly attends and speaks at various conferences focused upon behavioral insights and healthcare, including a thought-leading presence within the #voicefirst technology commmunity.  

When he's not immersed in his craft, you can find him honing his culinary talents in the kitchen to share a meal like Hume, sowing seeds in his garden like Abdalonymus, or seeking adventure like Bourdain


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